When setting up or managing Google Ads campaigns, it's crucial to keep track of important conversions to measure the success of your advertising efforts. Here are some conversions you may want to record in Google Ads:
1. Purchase or Sales Conversion: This conversion is recorded when a user completes a purchase or transaction on your website. It helps measure the direct revenue generated by your ads.
2. Lead Generation Conversion: If your goal is to generate leads, you can track form submissions, newsletter sign-ups, or any other action that signifies a user expressing interest in your product or service.
3. Phone Calls Conversion: If you want to track phone inquiries, you can set up call conversion tracking. This helps you determine the number of phone calls generated by your ads.
4. App Install Conversion: If you have a mobile app, tracking app installations can provide insights into the effectiveness of your app promotion campaigns.
5. App In-App Actions Conversion: If you want to track specific in-app actions, such as reaching a certain level or making an in-app purchase, you can set up conversion tracking for these events.
6. Website Engagement Conversion: You can track user engagement on your website, such as page views, time on site, or specific actions like watching a video or clicking on a key element. This can help you gauge the effectiveness of your ad campaigns in driving user engagement.
7. Store Visits Conversion: If you have physical store locations, you can set up store visits conversion tracking to estimate the number of people who visited your store after clicking on or viewing your ads.
Remember, the specific conversions you choose to track will depend on your business goals and objectives. It's important to align your conversion tracking with your overall advertising strategy to measure the metrics that matter most to your business.
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